Seth Godin - The Practice Of Shipping Creative Work | Modern Wisdom Podcast 241

Creative Consistency: Seth Godin's Principles for Shipping Work

Seth Godin, a prolific author and speaker, shares invaluable insights on the art of creativity and productivity in a compelling discussion on the Modern Wisdom Podcast. Godin, known for his extensive work on marketing, leadership, and the way ideas spread, unpacks the psychology behind consistent creative output and the barriers many face in this realm.

Core Concepts and Philosophies

Godin emphasizes the importance of 'shipping'—the act of completing creative projects and releasing them to the world, regardless of one’s insecurities or fears. He challenges common misconceptions about creativity, such as the necessity of inspiration or the perfect mood, advocating instead for a disciplined, consistent approach to work.

Practical Strategies and Advice

• Embrace Imposter Syndrome: Godin argues that feeling like an imposter is not a sign of inadequacy but a signal that you are pushing beyond your comfort zone, which is essential for growth and innovation.
• Establish a Practice: Regular, disciplined work habits are crucial. Creativity should be approached as a practice where regularity trumps inspiration.
• Focus on Shipping: The goal is to complete and release work regularly, not to achieve perfection on the first try or to wait for the perfect moment of inspiration.

Supporting Evidence

Godin discusses the work of friends and contemporaries like Steven Pressfield, who emphasizes overcoming resistance in creative work, aligning with Godin's views on the importance of persistence over perfection.

Personal Application

Godin applies these principles in his own prolific writing and speaking career, advocating for a disciplined approach to work that prioritizes consistency and completion over erratic bursts of inspiration.

Recommendations for Tools and Techniques

• Daily Practices: Whether it's writing, sketching, coding, or any other creative endeavor, engage with it daily—even if the initial output isn't perfect or groundbreaking.
• Public Commitments: Make public commitments to deliver work by a certain date. This external accountability can push you to finish projects.
• Feedback Loops: Regular feedback can help refine the creative process and improve the final products incrementally, rather than expecting perfection at the outset.

Seth Godin’s insights offer a robust framework for individuals looking to enhance their productivity and creativity through disciplined, regular practice rather than sporadic inspiration.